A multi-disciplinary designer with a passion for blending creativity and strategy to craft meaningful experiences. I’ve had the opportunity to shape brands from both agency and in-house perspectives, honing my skills in creative direction, graphic design, and marketing strategies.

Throughout my career, I’ve collaborated with clients ranging from startups to established brands, helping them craft compelling narratives through impactful designs with the end user in mind.

I’m proficient in tools like Figma and Adobe Creative Suite, enabling me to bring ideas to life efficiently and thoughtfully. I’m always eager to learn, grow, and contribute to projects that create real value for users — and I look forward to exploring how we can collaborate.

Hello, I’m Xiuwen!