Happier Living

Client: Toshiba Asia Pacific

Recognition:
Gong Awards 2018 – Bronze, Digital & Interactive Design

Problem:
Sustainable infrastructures empower our lives, yet are often taken for granted. Nobody really discusses about clean water or transportation systems even though they affect our well-being. People feel disconnected from industrial subjects because corporate information can be boring.

Solution:
We used illustration to break away from the clutter and change the way people look at B2B information. To get people interested in Toshiba’s solutions that shape their everyday, we created a digital design experience with parallax scrolling effect.

Most importantly, we made it everyone’s business to know what contributes to a happier living through our design.