A series of videos were created for MCI Adapt & Grow Campaign.

Objective:
To shift Singaporeans’ mindset towards skills upgrading, as a way to prepare themselves for the future economy.

Insight:
Fear can be an irrational factor in stopping Singaporeans from taking the leap to learn new skills. Anything new can be daunting. It can influence inaction. And it happens to the best of us. Sometimes, we tend to overthink the worst case scenarios when we want to make a change. And when we conjure up distressing images in our heads, it can hold us back from taking the all-important first step.

Idea:
Change can be hard and scary. But your first step doesn’t have to be.