The Next Lit Moves

The Next Lit Moves

Client: Central Narcotics Bureau (CNB)

DanceWorks! 2018 is the 20th anniversary of an annual dance competition held by Central Narcotics Bureau (CNB) to encourage youths to take up hobbies instead of drugs.

We were tasked with getting the news of this final showdown out there and increase the registration rate. We launched an online campaign – The Next Lit Moves on social media platforms featuring Singapore’s well-known dancers and created a roving dance booth offline, garnering people of all ages to show us their version of The Next Lit Moves.

Social media promo video – Judges (Marzipan)

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On-ground activation – Roving dance booth

The Next Lit Moves

Client: Central Narcotics Bureau (CNB)

Mood Changer

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